Board Member Highlight: David Erlich
In this Highlight series, we get to know the leaders of BANA.
Board Member Highlight: David Erlich, Spa Director at Spa of the Rockies, Glenwood Springs.
David Erlich is the newest BANA Board Member, appointed at the June annual meeting. His twenty plus years in the hospitality and spa industries led him to Colorado when he accepted the position as Spa Director at Spa of the Rockies, located in Glenwood Springs in its historic bathhouse.
Erlich’s career has taken him across the globe, from Hawaii to the Middle East, and he admits his new locale is quite a change from Hawaii’s near perfect year-round temperatures. As a passionate outdoorsman and competitive triathlete, Erlich says that living in Colorado is a great experience.
To live and work in a health conscious environment, “…….and to have the mineral waters available,” he says, “is part of the reason I accepted the position.”
During his tenure, he has established several health focused spa treatments. He recommends a maintenance program of mineral water soaks and healing massage to maximize one’s physical wellbeing. “This should be a part of everyone’s lifestyle,” Erlich says. Promoting maximum health and wellness is the community’s top priority, and it’s Erlich’s passion as well.
Where and When did you first ‘Take the Waters’?
My first exposure to hot springs geothermal water was as a young child in Germany. My father was stationed there in the military as a pilot. I was 8-10 years old in Heidelberg, Germany and we traveled throughout Europe extensively during those three years. I have fond memories in Stuttgart and Berchtesgaden along with soaks in Baden-Baden. I have been an avid soaker ever since!
What projects are you currently working on for BANA?
I am currently preparing to co-host a round table discussion at Manitou Springs Waterfest with Deborah Smith that will be a small panel discussion with an open format, discussing hot springs operational challenges and any other topic concluded for this format.
What is the current interest for Hot Springs in the United States and North America?
Hot Springs are where it’s at! Based on the most recent industry research from Spa Finder last year.