Luxury Included® all-inclusive resort leader Sandals Resorts International (SRI), announces the appointment of veteran spa and hospitality management executive David Erlich as Corporate Director Spa, Fitness and Tennis.
Erlich is responsible for program development and operation of the company’s signature Red Lane® Spa, fitness activation and tennis programming and facilities across SRI’s Caribbean-based properties including 16 Sandals Resorts and three Beaches Resorts. This is a new role for the company, expanding the scope of the previous spa director position to integrate the growing demand for wellness in all aspects of resort life – from fitness and sport to nutrition and spa services.
“I am thrilled to join the Sandals team at this exciting time of growth. While Red Lane® Spa is the center of holistic wellness and pampered healing at Sandals, we know that our guests are making the choice to embrace healthy living throughout their day and want to continue their practice on vacation, so it’s exciting to expand the Red Lane® philosophy beyond traditional spa services. We are determined to help our guests achieve their healthy lifestyle goals,” said Erlich.
According to Erlich, SRI will be partnering with the International Spa Association (ISPA) to begin unveiling its new plan forward including at ISPA’s annual media event in New York City this summer and at the annual ISPA Conference & Expo, the premier global event for the spa industry which will take place Sept. 24-26, 2018 at the Phoenix Convention Center in Phoenix, AZ.
Prior to joining SRI, Erlich was Director of Spa and Retail Operations for Glenwood Hot Springs Resort, home of the award-winning Spa of the Rockies and has previous Caribbean experience, having served as Executive Assistant Manager at the former Viceroy Anguilla, now a Four Seasons Resort. He was Regional Director of Spa Operations for Fairmont Raffles Hotels International and brings 29 years of hospitality management experience working for Hyatt and The Ritz-Carlton Hotel Company. A former board member of the International Spa Association, Erlich currently serves as board member and treasurer of
“To live and work in a health conscious environment and to have the mineral waters available is part of the reason I accepted the position.”
My first exposure to hot springs geothermal water was as a young child in Germany. My father was stationed there in the military as a pilot. I was 8-10 years old in Heidelberg, Germany and we traveled throughout Europe extensively during those three years. I have fond memories in Stuttgart and Berchtesgaden along with soaks in Baden-Baden. I have been an avid soaker ever since!
I am currently preparing to co-host a round table discussion at Manitou Springs Waterfest with Deborah Smith that will be a small panel discussion with an open format, discussing hot springs operational challenges and any other topic concluded for this format.
Hot Springs are where it’s at! Based on the most recent industry research from Spa Finder last year.